Advertising works. But there’s an art to obtaining the best results for the investment. The trick is to keep the message simple, have that message capture the attention of the right people, and deliver a compelling call to action.
A great commercial resonates with the listener and brings the advertiser and customer together. It could be a new customer or a returning one, either way, the trick is to provide enough information to make the advertiser’s phone ring, increase traffic to their website, or bricks & mortar store.
Here’s my rough guide to the number of words you can use in a VO script…
Soft sell
60 seconds: approx 120 words
30 seconds: approx 60 words
15 seconds: approx 30 words
Medium-paced
60 seconds: approx 150 words
30 seconds: approx 75 words
15 seconds: approx 36 words
Hard sell
60 seconds: approx 170 words
30 seconds: approx 85 words
15 seconds: approx 42 words