Get the word on the street In a previous post I wrote about how having callers on a phone-in show can add some life to your programming. But there are some pretty high hurdles to overcome if you want to do it well. That got me thinking…What are the alternatives? When I was a young […]
How to do vox pops Read More »
Give your listeners a voice Putting callers to air for a talk radio segment can add a lot of interest to your station’s output, but how to do it? While there are numerous ways to do this, bear with, as there are some legal implications you need to be aware of. An unruly caller can
How to put callers to air Read More »
How to set your station apart from the competition Setting your radio station apart from the others in a crowded market is a challenge – particularly for new stations. In very general terms, all broadcasters have access to the same music, so the only place you can be different is with the presenters you
Why you need entertaining DJs Read More »
Your music selection defines your station So you have your streaming plan and your license to broadcast music. Now what? What music should you broadcast? Now, the single genre or decade focused broadcaster clearly defines them in the market. We all know what Absolute 80s broadcasts, and there’s no mystery when it comes broadcaster Just
What music should you play? Read More »
How your radio station can make an impact from day one Someone about to start a net station asked how they can I create a storm of interest for the launch for their new station. It is a good question and one every new broadcaster needs to address as early as possible. I think it
10 tips to promote your new station Read More »
Establish your station with a meaningful logo Look at any leading radio station and they will have a logo. And not just any logo. Their logo will feature the colours it uses in all its marketing material, be eye catching, legible and versatile (scaleable). Company branding is interlinked with promotion because when you promote your
Why your station needs a logo Read More »
Running a net radio station is the easiest thing in the world and the hardest thing in the world. But there are some easy things you can do to get going and establish your station.
Digital radio station basics Read More »
I don’t know who first said ‘build it and they will come’, but they were likely referring to bricks and mortar High Street retailers rather than radio broadcasting. ‘Radio’ broadcasting, no matter how it is transmitted, is an intangible entity. You can’t see it or touch it. It only becomes truly worthwhile when people listen
How to market your digital station Read More »
Roger Moore has entertained me since I was a child and being a Bond fan anyway, I was as pleased as punch to see him take on the role. he was a gentleman, a top chap, and an all-round nice guy.
Roger Moore – Goodbye, Mr Bond Read More »
First published in the New Zealand Herald, March 2008. In New Zealand’s short history there has been three key periods of industrial trouble, each separated by regional disputes. Some ended in the death, most ended in tears. But each one has taken the country closer to offering workers more rights and better working conditions. One
Auckland’s 1951 waterfront dispute Read More »
At the end of this discourse a few people may accuse this reporter of fouling his own comfortable nest, and your organization may be accused of having given hospitality to heretical and even dangerous thoughts.
Edward R Murrow, Speech October 1956 Read More »
Godplex, which had the working title Godspell, is a feature film written and directed by New Zealander Darcy Gladwin. Not to be confused with the sixties stage show, Darcy’s movie features Shane Hollands, a prominent Auckland performance poet.
Darcy Gladwin on the struggle of making movies Read More »