Which is the best microphone for you? Passionate debates can frequently be seen on DJ and radio forums about which microphone people should buy for their home studio. Some people recommend very expensive microphones, some costing thousands – all without knowing too much about the person’s needs or their studio set up. I think it […]
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Radio station website basics
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The bits in-between the music Listening to the radio as a teenager I quickly realised I enjoyed the jingles as much as the music. Using a cassette recorder I’d do my best to do a mixtape – not of the hits, but the jingles! Living near London I grew up listening to Radio Caroline, LBC, Capital
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During the past six years I’ve seen lots of digital stations come and go, with some owners running out of steam in a few short months. And I think I know why. They become disheartened at their listenership numbers. There’s nothing worse than pouring your heart and soul into a station, then you look at
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You’re never too old to rock If you listened to Alan Freeman’s Pick of the Pops on Britain’s Radio One you would have heard the Australian DJ present a tightly formatted radio show featuring the week’s top 30. It was compelling listening for anyone wanting to know the week’s number one, and Freeman certainly put
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Get the word on the street In a previous post I wrote about how having callers on a phone-in show can add some life to your programming. But there are some pretty high hurdles to overcome if you want to do it well. That got me thinking…What are the alternatives? When I was a young
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Give your listeners a voice Putting callers to air for a talk radio segment can add a lot of interest to your station’s output, but how to do it? While there are numerous ways to do this, bear with, as there are some legal implications you need to be aware of. An unruly caller can
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How to set your station apart from the competition Setting your radio station apart from the others in a crowded market is a challenge – particularly for new stations. In very general terms, all broadcasters have access to the same music, so the only place you can be different is with the presenters you
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Your music selection defines your station So you have your streaming plan and your license to broadcast music. Now what? What music should you broadcast? Now, the single genre or decade focused broadcaster clearly defines them in the market. We all know what Absolute 80s broadcasts, and there’s no mystery when it comes broadcaster Just
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How your radio station can make an impact from day one Someone about to start a net station asked how they can I create a storm of interest for the launch for their new station. It is a good question and one every new broadcaster needs to address as early as possible. I think it
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Establish your station with a meaningful logo Look at any leading radio station and they will have a logo. And not just any logo. Their logo will feature the colours it uses in all its marketing material, be eye catching, legible and versatile (scaleable). Company branding is interlinked with promotion because when you promote your
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Running a net radio station is the easiest thing in the world and the hardest thing in the world. But there are some easy things you can do to get going and establish your station.
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I don’t know who first said ‘build it and they will come’, but they were likely referring to bricks and mortar High Street retailers rather than radio broadcasting. ‘Radio’ broadcasting, no matter how it is transmitted, is an intangible entity. You can’t see it or touch it. It only becomes truly worthwhile when people listen
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