Establish your station with a meaningful logo Look at any leading radio station and they will have a logo. And not just any logo. Their logo will feature the colours it uses in all its marketing material, be eye catching, legible and versatile (scaleable). Company branding is interlinked with promotion because when you promote your […]
Why your station needs a logo Read More »
Running a net radio station is the easiest thing in the world and the hardest thing in the world. But there are some easy things you can do to get going and establish your station.
Digital radio station basics Read More »
I don’t know who first said ‘build it and they will come’, but they were likely referring to bricks and mortar High Street retailers rather than radio broadcasting. ‘Radio’ broadcasting, no matter how it is transmitted, is an intangible entity. You can’t see it or touch it. It only becomes truly worthwhile when people listen
How to market your digital station Read More »
Roger Moore has entertained me since I was a child and being a Bond fan anyway, I was as pleased as punch to see him take on the role. he was a gentleman, a top chap, and an all-round nice guy.
Roger Moore – Goodbye, Mr Bond Read More »
First published in the New Zealand Herald, March 2008. In New Zealand’s short history there has been three key periods of industrial trouble, each separated by regional disputes. Some ended in the death, most ended in tears. But each one has taken the country closer to offering workers more rights and better working conditions. One
Auckland’s 1951 waterfront dispute Read More »
At the end of this discourse a few people may accuse this reporter of fouling his own comfortable nest, and your organization may be accused of having given hospitality to heretical and even dangerous thoughts.
Edward R Murrow, Speech October 1956 Read More »
Godplex, which had the working title Godspell, is a feature film written and directed by New Zealander Darcy Gladwin. Not to be confused with the sixties stage show, Darcy’s movie features Shane Hollands, a prominent Auckland performance poet.
Darcy Gladwin on the struggle of making movies Read More »