How to pick the best microphone

Which is the best microphone for you? Passionate debates can frequently be seen on DJ and radio forums about which microphone people should buy for their home studio. Some people recommend very expensive microphones, some costing thousands – all without knowing too much about the person’s needs or their studio set up. I think it […]

How to pick the best microphone Read More »

Take time to grow your station

During the past six years I’ve seen lots of digital stations come and go, with some owners running out of steam in a few short months. And I think I know why. They become disheartened at their listenership numbers. There’s nothing worse than pouring your heart and soul into a station, then you look at

Take time to grow your station Read More »

Alan Freeman, profile of an iconic DJ

You’re never too old to rock If you listened to Alan Freeman’s Pick of the Pops on Britain’s Radio One you would have heard the Australian DJ present a tightly formatted radio show featuring the week’s top 30. It was compelling listening for anyone wanting to know the week’s number one, and Freeman certainly put

Alan Freeman, profile of an iconic DJ Read More »

How to do vox pops

Get the word on the street In a previous post I wrote about how having callers on a phone-in show can add some life to your programming. But there are some pretty high hurdles to overcome if you want to do it well. That got me thinking…What are the alternatives? When I was a young

How to do vox pops Read More »

How to put callers to air

Give your listeners a voice Putting callers to air for a talk radio segment can add a lot of interest to your station’s output, but how to do it? While there are numerous ways to do this, bear with, as there are some legal implications you need to be aware of. An unruly caller can

How to put callers to air Read More »

Why you need entertaining DJs

  How to set your station apart from the competition Setting your radio station apart from the others in a crowded market is a challenge – particularly for new stations. In very general terms, all broadcasters have access to the same music, so the only place you can be different is with the presenters you

Why you need entertaining DJs Read More »

What music should you play?

Your music selection defines your station So you have your streaming plan and your license to broadcast music. Now what? What music should you broadcast? Now, the single genre or decade focused broadcaster clearly defines them in the market. We all know what Absolute 80s broadcasts, and there’s no mystery when it comes broadcaster Just

What music should you play? Read More »

How to market your digital station

I don’t know who first said ‘build it and they will come’, but they were likely referring to bricks and mortar High Street retailers rather than radio broadcasting. ‘Radio’ broadcasting, no matter how it is transmitted, is an intangible entity. You can’t see it or touch it. It only becomes truly worthwhile when people listen

How to market your digital station Read More »

Scroll to Top