Give your listeners a voice Putting callers to air for a talk radio segment can add a lot of interest to your station’s output, but how to do it? While there are numerous ways to do this, bear with, as there are some legal implications you need to be aware of. An unruly caller can […]
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How to set your station apart from the competition Setting your radio station apart from the others in a crowded market is a challenge – particularly for new stations. In very general terms, all broadcasters have access to the same music, so the only place you can be different is with the presenters you
Why you need entertaining DJs Read More »
Your music selection defines your station So you have your streaming plan and your license to broadcast music. Now what? What music should you broadcast? Now, the single genre or decade focused broadcaster clearly defines them in the market. We all know what Absolute 80s broadcasts, and there’s no mystery when it comes broadcaster Just
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How your radio station can make an impact from day one Someone about to start a net station asked how they can I create a storm of interest for the launch for their new station. It is a good question and one every new broadcaster needs to address as early as possible. I think it
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Establish your station with a meaningful logo Look at any leading radio station and they will have a logo. And not just any logo. Their logo will feature the colours it uses in all its marketing material, be eye catching, legible and versatile (scaleable). Company branding is interlinked with promotion because when you promote your
Why your station needs a logo Read More »
Running a net radio station is the easiest thing in the world and the hardest thing in the world. But there are some easy things you can do to get going and establish your station.
Digital radio station basics Read More »
I don’t know who first said ‘build it and they will come’, but they were likely referring to bricks and mortar High Street retailers rather than radio broadcasting. ‘Radio’ broadcasting, no matter how it is transmitted, is an intangible entity. You can’t see it or touch it. It only becomes truly worthwhile when people listen
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At the end of this discourse a few people may accuse this reporter of fouling his own comfortable nest, and your organization may be accused of having given hospitality to heretical and even dangerous thoughts.
Edward R Murrow, Speech October 1956 Read More »