Social media key to your success

There’s little doubt that starting an online broadcast service has a low bar to entry. In rough figures all you need is money for music licenses, pocket change for a streaming service account, and using something such as Centova you can automate the layout of music, jingles and pre-recorded shows. You can manage it from

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Great DJs make great stations

A few weeks back I wrote that having entertaining DJs has got to be the point of difference that makes a station great. So it’s interesting to read the Jacobs Media survey results that show why people listen to FM/AM radio. Top of the list is because it’s easy to listen to radio in the

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You’re never too old to rock

Alan Freeman

If you listened to Alan Freeman’s Pick of the Pops on Britain’s Radio One you would have heard the Australian DJ present a tightly formatted radio show featuring the week’s top 30. It was compelling listening for anyone wanting to know the week’s number one, and Freeman certainly put a lot of energy into his

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How to pick the best microphone

Which is the best microphone for you? Passionate debates can frequently be seen on DJ and radio forums about which microphone people should buy for their home studio. Some people recommend very expensive microphones, some costing thousands – all without knowing too much about the person’s needs or their studio set up. I think it

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Take time to grow your station

During the past six years I’ve seen lots of digital stations come and go, with some owners running out of steam in a few short months. And I think I know why. They become disheartened at their listenership numbers. There’s nothing worse than pouring your heart and soul into a station, then you look at

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Alan Freeman, profile of an iconic DJ

You’re never too old to rock If you listened to Alan Freeman’s Pick of the Pops on Britain’s Radio One you would have heard the Australian DJ present a tightly formatted radio show featuring the week’s top 30. It was compelling listening for anyone wanting to know the week’s number one, and Freeman certainly put

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How to do vox pops

Get the word on the street In a previous post I wrote about how having callers on a phone-in show can add some life to your programming. But there are some pretty high hurdles to overcome if you want to do it well. That got me thinking…What are the alternatives? When I was a young

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