Any limitations broadcasters had are long gone. During the past 20 years online radio has gone mainstream; but what lessons can we learn from the commercial FM stations? One thing I keep coming back to is that FM stations – due to their restricted broadcast range – have a defined area in which to market
Time to be more focused Read More »
The Rodecaster Pro seems a fine mixer for podcasters. We haven’t used it; but have watched the video reviews and been in contact with Rode about its specs. The fact that the Rodecaster will cut audio to monitor speakers means it is just a hair away from being a fine mixing desk for budget broadcasters.
Why the Rodecaster Pro podcast mixer might suit broadcasters Read More »
As many of you may know, I am a person of a certain age. And way back when if I wanted a jingle I had to pay a firm lots and lots of money and then – after a few weeks/months – they would send me a jingle on a reel of tape. Thankfully those
Why you need original jingles Read More »
There’s little doubt that starting an online broadcast service has a low bar to entry. In rough figures all you need is money for music licenses, pocket change for a streaming service account, and using something such as Centova you can automate the layout of music, jingles and pre-recorded shows. You can manage it from
Social media key to your success Read More »
A survey by Jacobs Media reveals some interesting trends that broadcasters and podcasters should note. The survey, carried out between January and February this year (2019), shows that more people are listening to radio broadcasts (and podcasts) via smartphones, smart speakers and computers than with a radio receiver. The figure is up from 14% in
WiFi is the broadcast medium of the future Read More »
A few weeks back I wrote that having entertaining DJs has got to be the point of difference that makes a station great. So it’s interesting to read the Jacobs Media survey results that show why people listen to FM/AM radio. Top of the list is because it’s easy to listen to radio in the
Great DJs make great stations Read More »
What seemed the perfect running order when you started your radio show suddenly doesn’t feel right, and you don’t Know why. This is the universe tapping in and our intuition starts to override logic.
It’s all about the music Read More »
If you listened to Alan Freeman’s Pick of the Pops on Britain’s Radio One you would have heard the Australian DJ present a tightly formatted radio show featuring the week’s top 30. It was compelling listening for anyone wanting to know the week’s number one, and Freeman certainly put a lot of energy into his
You’re never too old to rock Read More »
Which is the best microphone for you? Passionate debates can frequently be seen on DJ and radio forums about which microphone people should buy for their home studio. Some people recommend very expensive microphones, some costing thousands – all without knowing too much about the person’s needs or their studio set up. I think it
How to pick the best microphone Read More »
Radio station website basics
Is your website letting you down? Read More »
The bits in-between the music Listening to the radio as a teenager I quickly realised I enjoyed the jingles as much as the music. Using a cassette recorder I’d do my best to do a mixtape – not of the hits, but the jingles! Living near London I grew up listening to Radio Caroline, LBC, Capital
The changing sound of radio jingles Read More »
During the past six years I’ve seen lots of digital stations come and go, with some owners running out of steam in a few short months. And I think I know why. They become disheartened at their listenership numbers. There’s nothing worse than pouring your heart and soul into a station, then you look at
Take time to grow your station Read More »
You’re never too old to rock If you listened to Alan Freeman’s Pick of the Pops on Britain’s Radio One you would have heard the Australian DJ present a tightly formatted radio show featuring the week’s top 30. It was compelling listening for anyone wanting to know the week’s number one, and Freeman certainly put
Alan Freeman, profile of an iconic DJ Read More »