You’re never too old to rock If you listened to Alan Freeman’s Pick of the Pops on Britain’s Radio One you would have heard the Australian DJ present a tightly formatted radio show featuring the… Read More »Alan Freeman, profile of an iconic DJ
Get the word on the street In a previous post I wrote about how having callers on a phone-in show can add some life to your programming. But there are some pretty high hurdles to… Read More »How to do vox pops
Give your listeners a voice Putting callers to air for a talk radio segment can add a lot of interest to your station’s output, but how to do it? While there are numerous ways to… Read More »How to put callers to air
How to set your station apart from the competition Setting your radio station apart from the others in a crowded market is a challenge – particularly for new stations. In very general terms, all… Read More »Why you need entertaining DJs
Your music selection defines your station So you have your streaming plan and your license to broadcast music. Now what? What music should you broadcast? Now, the single genre or decade focused broadcaster clearly defines… Read More »What music should you play?
How your radio station can make an impact from day one Someone about to start a net station asked how they can I create a storm of interest for the launch for their new station.… Read More »10 tips to promote your new station
Establish your station with a meaningful logo Look at any leading radio station and they will have a logo. And not just any logo. Their logo will feature the colours it uses in all its… Read More »Why your station needs a logo
Running a net radio station is the easiest thing in the world and the hardest thing in the world. But there are some easy things you can do to get going and establish your station.
Cut through the clutter to make your mark I don’t know who first said ‘build it and they will come’, but they were likely referring to bricks and mortar High Street retailers rather than radio… Read More »How to market your digital station