Forget the world – think hyper-local

You are a local broadcaster – own it Digital broadcasters are perfectly placed to adopt a hyper‑local approach and become a station that genuinely reflects their community. A big part of that mix is local presenters who can reference neighbourhood events, local personalities and everyday happenings during their links. That alone signals to listeners that

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How to lick the competition

You know what vanilla ice cream is. No one really dislikes it — it’s fine for every palate and goes with just about anything. Add a scoop to apple pie or drown it in toppings and you can’t lose. But on its own? It’s bland. It needs something extra to make it interesting. That’s where

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What you need to get on air

It doesn’t take much to see what a semi-pro or fully professional radio studio looks like – a quick Google search and the mouthwatering photos pop up like candy in a sweet store. And while many of us may dream of such things, the beauty of radio is that we can broadcast perfectly fine shows

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Time to be more focused

Any limitations broadcasters had are long gone. During the past 20 years online radio has gone mainstream; but what lessons can we learn from the commercial FM stations? One thing I keep coming back to is that FM stations – due to their restricted broadcast range – have a defined area in which to market

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