Broadcast

You are a local broadcaster – own it Digital broadcasters are in the perfect position to adopt the hyper-local approach to their operation and become a station that reflects their local community. Part of the… Read More »How to be a hyper-local radio station

You know what vanilla ice cream is. No one really dislikes it – it’s fine for any pallet and goes with everything. Whether you add a dollop to your apple pie or flavour it with… Read More »How to lick the competition

It doesn’t take much to see what a semi-pro or fully professional radio studio looks like – a quick Google search and the mouthwatering photos pop up like candy in a sweet store. And while… Read More »What you need to get on air

As a young journalist with next to no interest in sport of any kind; my Monday morning chore was to call about 10 schools and colleges to get the weekend’s sporting results. From soccer, to… Read More »Be a good sport and get more listeners

Any limitations broadcasters had are long gone. During the past 20 years online radio has gone mainstream; but what lessons can we learn from the commercial FM stations? One thing I keep coming back to… Read More »Time to be more focused

The Rodecaster Pro seems a fine mixer for podcasters. We haven’t used it; but have watched the video reviews and been in contact with Rode about its specs. The fact that the Rodecaster will cut… Read More »Why the Rodecaster Pro podcast mixer might suit broadcasters

As many of you may know, I am a person of a certain age. And way back when if I wanted a jingle I had to pay a firm lots and lots of money and… Read More »Why you need original jingles

There’s little doubt that starting an online broadcast service has a low bar to entry. In rough figures all you need is money for music licenses, pocket change for a streaming service account, and using… Read More »Social media key to your success

A survey by Jacobs Media reveals some interesting trends that broadcasters and podcasters should note. The survey, carried out between January and February this year (2019), shows that more people are listening to radio broadcasts… Read More »WiFi is the broadcast medium of the future

A few weeks back I wrote that having entertaining DJs has got to be the point of difference that makes a station great. So it’s interesting to read the Jacobs Media survey results that show… Read More »Great DJs make great stations

Which is the best microphone for you? Passionate debates can frequently be seen on DJ and radio forums about which microphone people should buy for their home studio. Some people recommend very expensive microphones, some… Read More »How to pick the best microphone

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